The Marketplace
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Supermarkets/Grocery Stores these are the largest
source of revenue for the beverage industry and 41.2% of their total revenue.
- ·
Gas stations/Connivance Stores these are key for this
industry because they are usually open 24 hours. These stores represent 19.9%
of the total revenue.
- ·
Vending machines these are placed where consumers have
not alternative. Bus stations, airports, work places, etc. These currently
account for 14.4% but this number is decreasing due to healthier options that
are not being put into vending machines.
- ·
Warehouse centers/ Club stores, they make up 12% of
the beverage industry revenue and this is stable and going to increase.
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Other retailers such as restaurants, liquor stores and
online retailers make up the rest of the industries revenues.
Current
Condition of the Marketplace
The marketplace for the beverage industry is different than
it once was. Major beverage companies are about developing new healthy beverages. If
they are not doing that, they are at least trying to conceive a healthier
image. (Taylor, 2016) Also pushing the beverages to be
single serve, this will help the healthier image, the companies are trying to
achieve. With all competition creating healthier versions of their main soft
drink, Cokes answer to this is Coca-Cola Plus. The soda and beverage industry
is currently at an annual growth of -1.3% and being that it is in the mature
lifecycle it will be difficult for the industry to bounce back. (Ibisworld) The soda and
beverage industry is increasing in the import and export markets.
Works Cited
Ibisworld. (n.d.). beverage
Industry. Retrieved from Ibisworld: http://clients1.ibisworld.com.bakerezproxy.palnet.info/reports/us/industry/ataglance.aspx?entid=285
Taylor, K.
(2016, January 02). The 4 biggest ways American beverage consumption will
change in 2016. Retrieved April 17, 2017, from
http://www.businessinsider.com/4-big-beverage-industry-trends-in-2016-2015-12
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