Week 2 A,B, C

Company Overview

Coca-Cola has been a major player in the beverage industry throughout the United States and international markets. The beverages are all none alcoholic and they include flavored water, sports drinks, and energy drinks, ready to drink tea, coffees, dairy and carbonated soft drinks. Popularity for the Original Coca-Cola is dwindling and Coca-Cola is working to bring back customers with Coke Plus.

Business Description

Coca-Cola is a corporation and their headquarters is in Atlanta, Georgia. Coca-Cola is a beverage company and they became incorporated in 1919. As of 2016 the company owned and licensed over 500 non-alcoholic beverage brands. (Reuters ) The red and white Coca-Cola logo is recognized by 94% of the world’s population. Operating in 5 different regions of the world and encompassing over 200 countries, this makes Coca-Cola the largest beverage company in the world. (Coca-Cola) 

Company History

An Atlanta pharmacist Dr John S. Pemberton created the Coca-Cola Company in 1886, his curiosity led him to create a distinctive tasting soft drink that could be used and sold at soda fountains. He created a flavored syrup and added carbonated water, and the people who tasted the creation said it was “excellent” (World of Coca-Cola) Dr Pemberton’s partner at the pharmacy called it Coca-Cola and crated the design for the logo that is know to this day.

·      Coca-Cola (CC) used Couponing in 1886 to market their product

·      1899 Coca-Cola is bottled and sold around the United States

·      1906 “CC” Goes international

·      1916 The unique Coke contour bottle was created.

·      1977 the Coke contour bottle is trademarked.

·      In the 1970’s Coke connected with people with their brand of fun, friends and a good time.

·      1980’s CC released Diet Coke.

·      In the 90’s the Coca-Cola Polar bear came out and it has been success since then. People connect the mischief, fun and innocence of the polar bear with Coca-Cola products.

·      As of 2016 CC is severed over 1.7 Billion times daily.

·      2017 Coke Plus is to be released in Japan.

Bibliography

Coca-Cola. (n.d.). Who We Are. Retrieved from Coca-Cola: http://www.coca-colacompany.com/careers/who-we-are-infographic

Reuters . (n.d.). Coca-Cola. Retrieved from Reuters: http://www.reuters.com/finance/stocks/companyProfile?symbol=KO

World of Coca-Cola. (n.d.). history. Retrieved from world of coca-cola: https://www.worldofcoca-cola.com/about-us/coca-cola-history/