My first section

Product Overview

            The product is Coca-Cola and it is the best selling and most popular soft drink in history. It was created in Atlanta, Georgia in 1886 by Dr. John S. Pemberton and was at first a fountain only beverage.  In 1899 Coca-Cola began bottling it’s product and selling it throughout the United States and in 1906, Coca-Cola expanded to selling internationally. To this day Coca-Cola is one of the most recognizable brands in the world. (Coca-Cola )

Problem Statement and Issues

            The problem is customers are losing a taste for Coca-Cola products and soft drinks in general. By the year 2019, there is a 30% decline in carbonated beverage sales. Customers are now buying sport type drinks and energy drinks, and this has cut into the profits Coca-Cola once had. (The Guardian) The trends of healthfulness has led to customers moving from calorie rich products, to more natural drinks. (The Guardian)

Aims of your campaign

            Our campaign is aimed at how Coca-Cola is using recyclable packaging for their products. Healthier ingredients are now being used in the creation of Coca-Cola products. The new and improved pop ingredients and the recyclable packaging is the new direction of Coca-Cola. Keeping the original flavor, and becoming and healthier drink. We are changing with new generation and we want to change with you.

Works Cited

Coca-Cola . (n.d.). Product Description. Retrieved from Coca-colacompany.com: http://www.coca-colacompany.com/brands/product-description#Coca-Cola

The Guardian. (n.d.). How Coca-Cola is fighting against a US public losing the taste for it. Retrieved from The Guardian: https://www.theguardian.com/news/datablog/2015/feb/13/coca-cola-us-public-losing-taste