Physiographic
Coca-Cola is a global brand and
the only 2 countries in the world that do not sell it are North Korea and Cuba.
(BBC) The country
that drinks the most is Mexico, then the United States followed by Canada. The
lowest 2 countries are China and India and this is where Coca-Cola is looking
to expand. (Franklin) Coca-Cola
sales have been declining in North America and Europe, but have been increasing
in Asia. (Coca-Cola sales decline in key countries) North
American and European countries are looking for healthier alternatives this is
why Coca-Cola Life is headed to these market places.
Stakeholder’s Characteristics
·
Bottling Partners – group meetings to plan future strategic plans.
Top senior to top senior communication and Global environmental council. (Stakeholder Engagement) This group
has a lower influence of Coke but they have a high interest. Coca-Cola “CC”
keeps these companies working by selling large amounts of CC products.
·
Consumers – Focus groups, surveys, research, plant tours and
websites. (Stakeholder Engagement) This group
has high influence on CC because they buy the products and are the data CC uses
to sell products.
·
Customers – Social media engagement, surveys, account teams, joint
business planning. (Stakeholder Engagement) They have a
high influence on CC because they are the ones who buy the products. The health
conscious customer is whom CC is trying to capture with Coke Life.
·
Employees – town hall meetings, employee communications, health
and safety programs, employee well-being projects and individual development
plans. (Stakeholder Engagement) Employees
should be considered high influence and high interest. However this may not be
the case for all employees.
·
Governments and regulatory
authorities –
Chambers of commerce, foreign investment councils and recycling and recovery
initiatives. (Stakeholder Engagement) High interest
and high influence, they can make or break CC if they wanted to. Nothing gets
done with such a large company like CC without government interference.
·
Shareowners and analysts – Annual
shareholder meetings, earnings reports and other investor presentations. (Stakeholder Engagement) High interest
and high influence, these people have invested money into CC and they want the
company to succeed.
·
Suppliers – Annual supplier meetings, supplier guideline principles
and packaging associations. (Stakeholder Engagement) High interest
and low influence, the supplier companies need CC to succeed, but they do not
have total influence over CC, but could if they voiced it.
·
Golden Triangle approach is a business practice Coca-Cola uses.
The approach involves engaging public, private and civil society sectors to
create a collective business partnership. Coca-Cola works with these 3 groups
for business, and believes working together is better than working in
isolation. Coca-Cola can have sustainable business growth, environmental
stewardship and social programs using the Golden Triangle approach. (Stakeholder Engagement)
Bibliography
BBC. (n.d.). Who, What, Why: In which countries is
Coca-Cola not sold? From BBC: http://www.bbc.com/news/magazine-19550067
Coca-Cola
sales decline in key countries. (n.d.). From Capital Press:
http://www.capitalpress.com/Business/20160420/coca-cola-sales-decline-in-key-countries
Franklin, M. (n.d.). Which
Country Drinks the Most Coca-Cola? From The Daily Mail:
http://www.thedailymeal.com/which-country-drinks-most-coca-cola
Stakeholder
Engagement. (n.d.). From The Coca-Cola Company:
https://hbr.org/2007/11/a-leaders-five-key-stakeholder
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