Part e

Primary

            The Coca-Cola Company has three primary stakeholders: Customers, Employees, and Shareholders. To drive engagement with these key stakeholders, the Coca-Cola Company utilizes different formal and informal methods. These methods allow for development of strategies to ensure stakeholder’s objectives are met.

            Coca-Cola customers want great value for their money. To facilitate engagement with these stakeholders, Coca- Cola uses joint business planning, joint value creation initiatives, customer care centers, research and development teams, surveys and social media platforms. Methods used for employees are training and development programs to help with employee advancement. Other methods uses for engagement include engagement surveys, town hall meetings, employee communications, individual development plans, community and employee well-being projects, and senior executive business updates. Lastly, the objects of the Shareholders are the organizations strategies to maximize wealth and company growth. The Coca-Cola Company has been able to meet these objectives throughout the years as it is currently selling its products in over 200 countries. The responsibility of meeting these objects have been accomplished through engagement such as annual Shareholders meetings, quarterly earnings reports, quarterly Shareholder newsletter, and dialogues with investors and analysts.

           

Stakeholder Engagement. (2015, July 23). Retrieved April 24, 2017, from http://www.coca-colacompany.com/stories/stakeholder-engagement

Coca Cola Stakeholder Report. (2015, March 23). Retrieved April 24, 2017, from https://www.ukessays.com/essays/economics/coca-cola-stakeholder-report-economics-essay.php